Signs are all around us. Driving to work every day we pass several styles of road signs directing us to navigate the roadways safely. We pass stores, restaurants, and other businesses with signs prominently displayed. Likely we don’t notice every sign, but when asked about an Italian restaurant nearby you will be surprised how quickly you remember that little place on the corner with the red awnings, or the pizza shop next to your hairdresser. Even if we have never been into space, signs make us aware of what is out there and help us find it again.

According to a study performed by FedEx, “There’s no question attention-grabbing signage has the power to pick up new customers and get business moving. Effective signage does not apply only to the front door. It encompasses everything from in-store materials to car clings to posters and banners,” said Randy Scarborough, vice president of Marketing for FedEx Office.

Signs for Businesses: How well do they work?

  • 8 in 10 (76 percent) American consumers enter a store they have never visited before based on its signs
  • 7 in 10 (68 percent) have purchased a product or service because a sign caught their eye
  • 3 out of 4 consumers said they have told someone about a store based simply on its signage
  • More than two-thirds (68 percent) of consumers believe a store’s signage reflects the quality of its products or services

Is a bad sign better than no sign?

The reality of this question is both yes and no. While it is important to have a sign so people can find your space, a poorly maintained or created sign can hurt business. The FedEx study mentioned above also notes that poor signage can deter consumers from entering a store, with over half (52 percent) saying they’re less willing to enter a store with misspelled or poorly-made signs.

Businesses that do not have signage potentially leave behind 60 percent of consumers who say the absence of a sign deters them from entering a store.

How many signs should a business have?

According to the study, consumers think a small business should have two or three signs around its storefront. While consumer opinion is important, these statistics vary and don’t take into account the type of business, the location, and the township allowances.

Having at least 1 sign marking your space is key, but having multiple styles and placements will greatly help with visibility. For example, having a lit/unlit logo and lettering on your storefront with an additional cabinet sign by the street is a great way to drive traffic to your space.

The types of signs you have can vary to include a large sign package encompassing your exterior spaces, your lobby, and other places within your businesses as well as branding on your vehicle or fleet. The main takeaway is that consistency matters! High quality and cohesive sign package will drive business, a poorly maintained and designed one will not.

What Types of signs for businesses are available?

To provide you with adequate detail on the types of signs we will list out some of the popular styles. There are many different types of signs for businesses and the best type for one business may not work for another. To learn more, see images and explore other offerings check out the links to the various types of signs on our website.

Outdoor signs:

  • Awning signs
  • Banner signs
  • Channel letters
  • Dimensional Letters
  • Building mounted signs
  • Projecting signs
  • Roof Signs
  • Way finding signs
  • Enter/Exit signs
  • Directory signs
  • Address/ Tenant signs
  • Monument signs
  • Post Signs
  • Pole Signs
  • Window Graphics

Indoor Signs:

  • Custom Displays
  • Trade show booths
  • Retractable Banners
  • ADA signs
  • Way finding signs
  • Enter/Exit signs
  • Directory signs
  • Address/ Tenant signs
  • Directional signs
  • Wall Graphics/ Murals
  • Window Graphics & Films
  • Floor Graphics
  • Wall Signs
  • Lobby Signs
  • Plaques

Vehicle Graphics:

  • Decals and Lettering
  • Full Wraps
  • Partial Wraps
  • Magnets

Event/Tradeshow/ Temporary Signs

  • Yard signs
  • A-frames
  • Pop up tent banners
  • event banners
  • Custom displays
  • Trade show booths
  • Retractable Banners
  • Banners

Vinyl Graphics and Film:

  • Window Graphics
  • Wall Graphics
  • Wall Murals
  • Floor Graphics
  • Window Frost
  • Specialty Window Films

Why spend money on signs over other advertising methods?

One note to consider in conjunction with these findings is the significantly lower cost per impression through signage vs. Television. Television averages $6.29 per impression whereas signage averages $0.13 per impression. Television has its place for specific types of advertising, but nothing compares to the effectiveness of signage, particularly for smaller businesses.

Additionally, television advertising has a continuing cost every time the ad appears. Hard signage has a one-time cost that works 24/7 for your business.

We know that it can seem overwhelming navigating what type of sign works best for your business, which is why we are here to help!

If you want to increase the traffic to your business, contact the experts at Paramount Signs for a free consultation.

We believe that “getting you noticed is Paramount,” and that starts with bold and beautiful signage!

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