Starting a new business and don’t know where to start regarding a new logo? Additionally, how do you get your new business noticed and draw new customers to purchase your products and services? Well, that’s what Paramount Signs does. We partner with business owners to develop the most effective visual branding products to grow your business. Whether it’s a logo, trade show displays, building signage, vehicle graphics and more. We’re the experts that will get you noticed.
We recently had the opportunity to work with a new startup business. Starting a lawn care business requires utility vehicles to transport the lawn equipment. They understood the value and visibility that vehicle graphics/advertising brings to the business, but they needed help in creating a bold logo and then produce a trailer graphic and vehicle magnets to help them get the word out.
We have noted in several articles the value of vehicle graphics.
Just to name a few:
– Vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
-Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
– Mobile advertising has a 97% recall rate,” RYP & Becker Group indicates.
So we reviewed the desires of the customer regarding the look and feel of their logo. They wanted something that would stand out, but easy to recognize and remember. We started with bright colors that fit the industry. Then added images that are easily recognizable and memorable. Listing services and contact information makes it easy for a potential customer to determine if this customer will satisfy their need and contact them to make an appointment.
A trailer makes the perfect rolling billboard to advertise your business. We created a large graphic printed on high performance 3M vinyl and laminated for added UV and scratch protection. The logo colors against the black background of the trailer really make the graphic stand out. Additionally, we produced (2) sets of vehicle magnets for their other vehicles to maximize their advertising coverage.
Just think about it, a single vehicle can generate 30,000-70,000 impressions per day. Three vehicles can generate 90,000-210,000 impressions per day! This type of exposure is hard to obtain at the same cost of a wrap and magnets. Also, this form of advertising isn’t a subscription that you pay every month. It’s a onetime cost that will work for you every day for years to come.
If you need help getting your business visibility, give the experts at Paramount Signs a call.
Remember, “getting you noticed is Paramount”