Your logo design represents the foundation of your business. Logos separate companies from their competitors. Brand recognition starts with a company’s logo which makes it essential to get it right.
The effectiveness of brand identity fosters loyalty, attracts new interest and creates a sense of consistency in expectations from your business. Having a recognizable logo fosters trust and a sense of security from your customers. This trust builds a strong relationship that increases customer retention.
So, why would you want to leave this logo design to some sort of online service or automated, do-it-yourself design package? Even if these services provide many iterations for you to review, how versed are you in how colors, shapes, font styles and images impact the human psyche?
One of the many benefits of working directly with a branding company is the expansive database of knowledge. In addition, a small business can take the time to get to know you and your business to ensure that the logos produced truly represent you.
Once we have an idea of you and your business it comes time to decide which format of logo (or formats) fits your brand.
Various formats of Logos:
Represented by standalone words such as “FedEX” or “USPS”. With wordmark logos your name is the primary logo. Within the words oftentimes stands some sort of imagery (like the arrow within the FedEx logo). Of course fonts, color and style create interest and uniqueness to the design.
Lettermarks consist of just a letter. Think of “A” for Adobe or “G” for Google. These logos often suit businesses that have already well established themselves or as a secondary logo. This does not tell the customer anything about you.
A Logomark typically consists of a symbol such as the Nike swoosh or the apple for Mac products. This style of the logo also does not tell a consumer anything about you. For businesses that already have a very established image this option works well, but otherwise including some text often serves you well.
Emblems can contain a wordmark, lettermark or logomark within a shape. These logos sort of work as patches. The enclosed style helps to make the entire content a single image for easy markings. The Harley-Davidson Motor Cycles emblem exemplifies this style.
All these styles have their own effect and fit specific purposes depending on the business. The effectiveness of the design depends on the proper execution with the right colors, shapes, font styles and so on. In order to create the appropriate and effective logo for your business, you want a professional to help guide you through the process.
At Paramount Signs, you’re assigned to a professional design that can help you navigate through all the elements of a great logo design.
It may be fun to create an artsy design that can create a lot of interest, but that does not mean it’s effective in identifying your business. Forbes had issued an article about The Importance of Having the Right Logo in which they mention “do not sacrifice commerce for the sake of art”
If you are considering creating a new business and need a logo design or if your business has matured and needs a redesign, contact the experts at Paramount Signs today!
Remember “getting you noticed is Paramount”