Truck wraps provide exposure like no other. Research shows that vehicle wraps are one of the most cost-effective means of getting exposure in relation to most other options. In addition to transporting people, products and supplies to the desired location, they provide the opportunity to showcase your brand to anyone along their route! Coupled with traditional advertising mediums you surely will create a brand that both get remembered and thrives.
What makes vehicle graphics so great?
An article published by QuickBooks notes that the use of vehicle graphics often does not come to mind when putting together marketing plans. However, it should come to the forefront as a serious consideration based on the following statistics:
– Vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
-Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
– Mobile advertising has a 97% recall rate,” RYP & Becker Group indicates.
The research shows that it’s important for small business owners to consider choosing vehicle wraps over more traditional forms of advertising in their marketing campaigns.
So what options do I have?
Options available today allow you to tailor the design and messaging that meets your goals and budget. Many businesses will set up temporary campaigns to promote services and products. Typically using 3-6 month programs. At the end of the target, the wrap is removed and a new program will start with a new wrap or graphic installed on the vehicle and put back into service.
Most recently you may notice many vehicles advertising employment opportunities. What a great way to search for new hires as you reach out to the general public giving you more exposure. In some cases, more effective than more focused and targeted advertisements. Incidentally. sometimes the focused ads may completely miss the target audience altogether if the research is flawed.
From lettering to partial graphics to a full wrap, this advertising medium works for you 24/7. Additionally, this one-time investment will continue to give you the exposure you need to grow your business without monthly payments or fees. As a result, you will fully utilize your vehicle asset. Going beyond just transportation, but a fully functional and effective component of your marketing campaign
Want a breakdown of the styles?
The first and simplest style includes only the business name and text. Lettering a vehicle simply puts your name, logo and contact information on the side of the vehicle to brand your vehicle. This option comes in at the lowest price point but also makes the smallest impression.
Lettering and graphic decal:
The second style builds on lettering and includes a graphic decal. This style allows for some color and artistic enhancement of your brand. It still serves as an inexpensive option but it also allows you to enhance brand retention. Since options include both solid plot vinyl graphics and full color printed and cut graphics, any logo can work in this style!
The third style includes a logo, contact info and lettering as well as a large graphic element. For partial wraps up to 50%-75% of the vehicle typically gets wrapped. Partial wraps can vary from simple color block elements (see truck to right) or can encompass intricate branded elements. In other words, partial wraps serve as a perfect hybrid between gaining exposure and respecting the budget!
The fourth and final style of a vehicle wrap is the full wrap. The full wrap includes converge on the entire vehicle including but not limited to the doors, hood, fenders, rear etc. Full wraps allow for far more room for information and branding but as a more complex design and wrap the price tag is higher.
Make sure you include your company vehicles in your marketing efforts and see your business soar to new heights. Above all else, including vehicle wraps into your advertising budget will help your business get noticed!
Paramount Signs is the first choice in vehicle graphic in the Chester, Delaware, Berks and Montgomery counties.
Give us a call for your free consultation.
Remember, “getting you noticed is Paramount”