Looking for professional design and branding to showcase your brand’s identity? Graphic designers work to create all the visual elements such as logos, images, signage designs and marketing collateral that makes your brand stand out. In order to achieve the maximum results, you must utilize an organization like Paramount Signs which has an experienced graphic design team that knows what works and what doesn’t. Think of it as the chief visual component of growing your brand. Without the graphic design process, your logo and branding materials wouldn’t exist.
At Paramount Signs, we have the experience and talent that creates the visual solutions your company needs to drive results. Our unique approach takes high-quality graphic design, printing technology, manufacturing techniques and materials into consideration, raising your company’s campaigns to a whole new level. When design works with technology to support your organization’s marketing goals, you will get powerful results. A well-planned and executed design will send a meaningful message and grab the attention of your audience.
Creating a unique and memorable brand image will set the path of your brand identity. The better the design, the faster your brand identity recognition develops. Displaying your brand through signage, printed material, vehicle wraps apparel and more provides the repetitive exposure that engrains your brand into the public’s memory.
Let us help with complete graphic design services and products that include:
Logos and branding elements
Full-service sign design
Wall wrap and graphics design
Vehicle wrap and graphics design
Trade show booth designs
Branded promotional products
Graphic Design and Branding in Practice:
We recently completed a project for a customer who was looking for a memorable image for his auto repair and restoration business. With a very loyal customer base developed over time, this business has thrived for 30 years. Similar to many auto repair shops, in the past referrals served as their main source of growth. With the way businesses have had to evolve this past year, they decided it was time to update their image. In addition to attracting new customers with a defined brand image, they required something that also appealed to existing customers.
This business, known for its old-school approach to customer service, takes pride in honest service, attention to detail and specialties with classic automobiles. The owner’s love for the classics is reflected in his own restored vehicle collection. When our team met with the owner it became apparent that this love represented the core of the business.
When it came time to think about their image, the owner had one special vehicle in mind: a 1940’s era 5 window pickup truck. To fit with the era of the truck, old-style lettering/fonts were used to bring you back to the day when superior service levels were the norm. When we spoke with the owner he made a statement that he wanted people to see his truck and think of their business.
The Design Process:
As we began this design process three elements stood out: The Truck, The Lettering, The Old School Values. Our team used these as the core to creating elements for their brand.
For the logo, our team created a custom graphic that mirrored the painted lettering on the side of the truck. By building off the painted design, we ensured cohesion throughout their branding package. Using a picture of the truck for reference our design team created a vector logo that can later be used across any medium from signage to future vehicle wraps.
In addition to creating a logo from the truck, the owner also wished to have new T-shirt designed that utilized the truck as well as the logo. Our designer worked with the owner through several concepts until we settled on one that they loved. Combining elements to create a custom design that suits the business is the core of what graphic design and branding are about! For more on logo design and branding check out our blog!
If you want a professionally designed image for your company without the drudgery of complex formalities and the fun of working with a creative design team, give Paramount Signs a call. We would love to discuss your project and vision with you to create the image that will drive your company forward. Request a free quote today and we can get started!
Remember, “getting you noticed is Paramount”