Business success relies on customer acquisition and retention. Retaining good customers depends on your customers’ experiences with you. On the other hand, acquiring new customers depends greatly on your projected image!
How do you Project your Image?
Your logo, product branding, signage and literature make up the initial image imprinted into the public’s eye. Obviously this visual image cannot be left to chance. This shows the importance of working with professional designers and visual companies to create the most effective visual assets to help your company grow. Every time your community sees your branding they should easily recognize you. Consistency in branding improves overall recognition and positive feelings towards a business.
What is Graphic Design? Why is a Graphic Designer Important?
According to the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way. These visuals include all visuals from your business logo to your page layouts on a website. While the functionality of your business deserves time and effort, without a solid visual package your business will struggle to gain traction.
A professional designer will create a visual element or combination of elements to induce an emotion. When done properly, the customer retains a positive image of your brand. According to the Interaction Design Foundation, a graphic designer should have a firm understanding of color theory and the importance of color schemes.
In addition to matching the industry and organization (e.g., blue suits banking) but also users’ expectations (e.g., red for alerts; green for notifications to proceed). Design with an eye for how elements match the tone (e.g., sans-serif fonts for excitement or happiness). They also must design for the overall effect, and note how you shape users’ emotions. The psychology of color, shape and font all combine to form a cohesive and elevated image for your brand.
How to Proceed.
As a visual branding company, Paramount Signs has the team with not only the design experience, but also the execution experience. Additionally, our designers not only incorporate all the design techniques to achieve the desired emotion, but they understand the actual production and installation aspects.
Additionally, having the production knowledge contributes to a streamlined manufacturing/ production process. This all contributes to efficiency in manufacturing and installation resulting in a high value product for the price.
While many business owners find themselves tempted to cut corners and use a cheap online logo/branding creator, the final product often does not work for future signage. By using a company like Paramount Signs you ensure that your logo can transfer to any medium. Applications range from window graphics, to vehicle wraps to any style signage. The versatility applications of your logo will help ensure cohesive branding!
If you need help with your businesses logo design, branding designs, branding guides and everything signage, give us a call for a free consultation.
We believe that “getting you noticed is Paramount,” and that starts with a solid brand!