When we talk about vehicle wraps many people think only of business logos plastered to the sides of vehicles. While branding does constitute a large percentage of car and truck wraps, the market for full vinyl wraps on vehicles extends beyond creating a brand distinction.
Types of Vehicle Wraps
When businesses begin looking to wrap vehicles in their fleet they first must select a style of wrap. Several factors contribute to the style of the graphic package a business selects. The notable elements include the cost/budget, the logo design, and the branding profile.
The simplest option includes your logo, contact info, contractor number (or equivalent) and any services. These decals are printed and cut from vinyl sheets and applied to the vehicle. Vehicle decals provide visibility at the lowest cost.
Comparatively, partial wraps include all the brand information you wish to display but they cover a larger section of the vehicle at hand. While the paint color still shows, this style can cover up to 60% of the vehicle.
Full Brand Wraps:
In addition, many customers choose to wrap their entire vehicle (including or excluding the roof). A full vehicle wrap allows your business the greatest visibility but comes at the highest cost.
Similarly to a full wrap, a color change covers the full vehicle. This type of wrap takes things a step further and includes the roof, gaskets etc. These wraps come at a higher price due to the complexity of the installation. Some businesses choose to undergo a color change in addition to vehicle graphics. Think of a color change as the more cost-effective solution to a paint job.
Quite a bit of research has gone into analyzing the effectiveness of car and truck wraps.
According to published work by Grand View Research, solid color films such as matte black, blue, matte orange, pink, and green will increase in demand among US consumers. On the other hand textured finishes such as carbon fiber, wood grain, leather, and brushed metal have gained traction in Europe as well as the States. In addition to the popularity of wraps for the aesthetic, this research predicts the need for long-term protection of vehicle paint will fuel the product demand over the forecast period.
More recently, new markets have opened up providing vehicle owners opportunities for earning money through advertising on their personal vehicles. This also reported by Grand View Research. “Growing demand for colorful graphics for SUVs, personal cars, and vans coupled with the rising opportunities for drivers to earn money through advertisements likely will propel the product demand in light-duty vehicles over the forecast period. On the basis of application, the market is segmented into heavy-duty, medium-duty, and light-duty vehicles.
How effective are Vehicle Wraps for Businesses
Suzanne Kearns discusses the effectiveness of car and truck wraps for small businesses. She notes a series of statistics that summarize the effectiveness of vehicle wraps.
- In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
- “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
- “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates.
- “On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.”
Vehicle wraps on cars, vans and trucks alike allow for endless options when it comes to customizing a vehicle or fleet. Options ranging in coverage, style, and purpose allow the perfect tools for creating an eye catching vehicle.
Considering a wrap or graphics for your business or personal vehicle? Contact Paramount Signs today for a free consultation.
Remember, “getting you noticed is Paramount”