After the past year and all the financial burdens, the pandemic has caused, everyone’s trying to stick to a tight budget. Consequently, businesses are prioritizing “essential elements” and cutting corners or holding off on others. Elements like logo design, marketing materials and signage too often get pushed to the background. Worse still they use cheap online services or basic software not intended for graphic design.
While these “art” files may work for low-resolution printing and a website, these files cannot be used across mediums. Usually by the time the owner discovers the issues with the design they have to start overspending more money to recreate the design. This waste of precious time and money was easy to avoid!
A professionally designed identity represents the perception of your business. Additionally, subpar graphics can hurt the launch of your business. Hire a professional designer in order to ensure a great design that represents your business! Not to mention saving in the long run with versatile file formats.
Here are 5 great reasons to hire a professional graphic designer:
Importance of first impressions:
Have you heard of the phrase “a picture is worth a thousand words?” Graphic designers use advanced design software that will translate your message and make your company stand out. A professional graphic designer will use a combination of typography, photography, illustrations, colors and design expertise while keeping your message and target audience in mind.
You started your business because you are an expert in your field, the same way graphic designers are experts in the design field. If you spend your time doing what you do best and take advantage of a professional graphic designer’s expertise, you can save time and money getting the job done efficiently and correctly…the first time.
Every day, consumers are flooded by thousands of ads and images wanting to be noticed. A professional graphic designer has the knowledge of how to make your business stand out for your target market. A professional designer not only considers the following elements but is trained to understand the effect they will have on the consumer.
- Pictures: images display products and services that provoke emotional responses.
- Shapes: are a creative way to fill space and support text.
- Lines: separate content, divide space or guide the viewer to focus on a specific point.
- Colors: ignite emotions, sometimes subconsciously. Using color theory, the color you choose can transform a design completely.
- Texture: gives a sense of depth and can enhance particular areas.
- Text: font, size, color, space and the message is super important. Text alone, done the right way, can be a work of art.
- Space: allows you to create shapes and enhance areas of design. Space is even important within the text.
Sometimes the people who know the business best are too close to the action to create an image that will attract the correct target audience. This is when hiring a graphic designer who will listen to the reasons customers should hire you and create effective materials that accurately promote this message.
You can go from just a logo to a full branding package that comes with a branding guide that defines how your logo can be used, variations of logo design to accommodate different uses such as signage, letterhead and packaging where the application of your brand may need several orientation and color schemes to ensure consistent messaging no matter how it is used. Your relationship with your designer should be as a partner that will benefit your business for years to come. When you hire a cheap online design service they may not be there for your next needs or to get something to resent when you need it.
Let the professional graphic designers at Paramount Signs help you identify your needs and develop a strategy to help your business reach your goals. You want to keep your look consistent.
Remember, “getting you noticed is Paramount”