An attractive storefront serves a crucial role when it comes to attracting new customers. Attractive storefronts showcase the legitimacy of your business with the appearance pivoting around your signage. Shoppers and clients will turn away if your sign looks unattractive, faded, or barely visible. Simply stated, your storefront sign reflects how your company takes pride in its work and products while showcasing your desire to attract and retain new customers. Or not!!!
With visibility as one of the most important elements to consider when creating a sign, clean and simple designs often pack the largest punch. An overly intricate design could make your sign hard to read and your business and its purpose difficult to identify. Our design team has the talent and experience to create a custom sign that will drive results for your business.
One of the best ways to ensure your storefront effectively drives business is to include an illuminated element to your signage package.
Illuminated storefront signs can enhance the image of your business and ensure that it can be seen by passers-by during the day and night. Paramount Signs takes great pride in our innovative sign solutions and will work with you on the design and fabrication of beautiful custom signs while maximizing your return on investment. The distinctive designs created by Paramount Signs Downingtown, appear on the exteriors of dental offices, retail stores, office buildings, corporate business parks, school campuses and more.
Of course, the design you choose will have to meet local codes and city ordinances as well as the requirements of landlords in retail centers, but there are several sign illumination options to consider:
Table of Contents
Internal lighting
The most common source of illumination today consists of enclosed LEDs inside channel letters to produce evenly distributed, bright light. As one of the most successful types of sign illumination, businesses, retail stores, healthcare centers and other organizations often choose internally illuminated signs. Neon lighting achieves a particular appearance, but LED lighting has proven more economical and reliable.
Halo lighting
In addition to the internal lighting described above, halo-lit or reverse channel letters, also feature light that shines out the back of the letter to create a “halo” effect around the letters. Halo-lighting options work to create a softer lighting appearance than standard lighting.
External lighting
Signs can also be illuminated economically with ground-mounted exterior lamps or light fixtures mounted from above. They come in different sizes and strengths to achieve the level of brightness you need. Consider this type of illumination to create dynamic visual effects and add color, mood and visual interest to a sign structure.
Solar lighting
For locations without access to electrical power or for organizations trying to reduce their carbon footprint, consider solar-powered signs. Solar illumination uses the latest in energy-efficient solar-powered receptors, LED lighting and battery power. While somewhat limited based on the amount of daylight available to charge the batteries as well as size of the sign to be illuminated, solar lighting has gained popularity in the past few years.
In addition to a bold illuminated sign, there are many low-cost options available that you can use to supplement your primary signage.
Window signage
With both permanent and short-term options available, window signage allows you to display your logo, show promotional events, display your hours of operation etc. Materials range from traditional vinyl graphics to display permanent elements such as hours and your logo, to static window clings to display seasonal promotions! With many options available, including supplemental signage on your windows will greatly improve your storefront’s appearance!
Portable signage
Drive foot traffic into your business with A-frames or chalkboard signs. This tried and true method catches people’s attention as they walk by on foot. From
Fabric signs
With many options available to allow for colorful and unique signage, fabric signs require more upkeep and replacement compared to more durable materials. As an extremely versatile signage option, fabric signs have gained significantly in popularity. Options ranging from signs as simple as a banner for food kiosks to as complex as a printed fabric built-in into framed lightboxes for larger retail stores make fabric signs a useful addition to storefront signage.
Dimensional Logos and Lettering
Three-dimensional storefront signs allow for added interest with the presence of shadows and texture. While both illuminated and non-illuminated options are popular, adding a lighting element when permitted attracts more attention to your business, especially if you operate at night.
Awnings
These offer the option of providing shade for your business, shelter for your customers in bad weather, and attractive signage. According to the American Society of Heating and Air Conditioner Engineers, merchants with awnings may see up to a 25 percent savings in their energy bills. They are also built to last in weather, making them a great long-term choice. Because of their design, you can also put your business name on the front and sides of the awning, increasing visibility.
Digital Signage
More and more stores, particularly in high foot traffic areas, have utilized digital signs instead of or in addition to traditional storefront signs. Restaurants can use a digital sign to promote daily specials, or retail stores can display current sales at the touch of a button.
If you are considering new signage for your storefront, give Paramount Signs a call for a free consultation.
Remember, “getting you noticed is Paramount”