Most startups and small businesses don’t know how to brand themselves. It’s typical that they usually pick some sort of cool image that they like and stick it on their website, documents and letterhead. Never do they consider what the shapes, colors and overall image portrays to the public. There is a complex science linking visual elements with the perception that is completely overlooked.
Branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your customer. Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not. People buy from brands they like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding.
Great branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business. You may not know the best colors for your logo, design for your website, or how to design in order to produce quality content. And for these reasons, our branding services exist.
With our branding services, you gain access to experts who is dedicated to helping you build your brand. This team will assess your business and work with you to bring your dreams to reality. We will help you design your logo and develop other assets for you to drive your business including branding guides and signage packages.
We will spend the time upfront to meet with you to get a feel about your business. We will delve into your products and services, company culture, goals and objectives. We will flush out the personality of your business and create an image that will project that personality to your potential customers. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.
Whether you are deciding on a name and logo for a new product, service or business, you need to create a differentiator from your competitors. You need more than just a killer name. The branding experts at Paramount Signs are your go-to for creating that differentiator.
If you are considering starting a new business or need help in revamping your brand as your business develops, give the experts a call for a free consultation.
We believe that getting you noticed is PARAMOUNT, and that starts with a killer brand.