Branding is an exercise that a business will go through to create the message to their customer base that reflects their products and services, mission, philosophy and core values. Simply put, branding is what other people think about you, your company, your product, or your service. There are some very distinct components to creating your brand. The first step is internal. This is the part that you must identify what your company is about. What products and services do you offer? What level of service do you provide? Are you a high end provider with a high level of service or are you a discounted provider that offers basic products and services at a discounted price? This is the bones and organs of the business.
Before any visual can be created, the internal mission and function of the business needs to be not only identified but the processes, procedures and behavior have to be in place to support the company philosophy.
Graphic Design is the effort to create the visual identity of what this brand looks like, from your logo to your color choices and so much more. Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked?
Visual identity is the preview of your brand. Each part of your design is a clue that tells the viewer what they can expect. Your aesthetic can be traditional, modern, or a little more out there—every brand is different. No matter what, all of your design elements work together to show exactly what your brand is about. Your logo is what identifies your brand using a particular mark, type design, or both. The most effective logos tend to be fairly simple—something viewers will recognize and remember. Every element of your logo contributes to your brand identity, including your font choice, colors, and other imagery. Change even one of these elements, and it can have a big impact on the way your brand is perceived.
Our graphic design experts are experienced in all the components of brand identity and how to design a visual that best reflects your brand. They respect the importance and impact of colors, shapes and styles in order to create the most impactful brand representation that will stand the test of time.
If you are in the process of creating a new business or going through some growth changes and want to have your brand better reflect you business today, give the experts at Paramount Signs a call for a free consultation.
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