Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand. Who you are as a brand is made up of a few key elements:
- Your mission (what’s your “why?”)
- Your values (what beliefs drive your company?)
- Your brand personality (if your brand was a person, what kind of personality would they have?)
- Your unique positioning (how do you differentiate yourself from the competition?)
- Your brand voice (if your brand was a person, how would it communicate?)
These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each. This is a critical first step that has to be vetted internally before you start to create the actual image that represents those values. You can also check out this awesome branding workbook from consulting firm PricewaterhouseCoopers. While this workbook is geared towards personal branding, the strategies will work for any type of business model.
Graphic design and branding are inextricably linked. Aesthetics mean nothing without a solid strategy, and a solid strategy means nothing if it can’t be expressed. Sometimes, that means choosing between something beautiful and something purposeful. Our design team at Paramount Signs are experts as blending the two to maximize the visual potential of your brand.
Great designers are the guardians of your visual identity, taking great care to make sure that each element – colors, shapes and typography of your logo – is compelling and consistent across all environments. When done right, logo design ensures that everything is cohesive and in its right place, like a proper working skeleton. Graphic design goes beyond logo creation. Marketing collateral, business signage and vehicle wraps are essential components of any business’s branding process.
At Paramount Signs we can help to create the perfect logo for your brand and then work to create an eye-catching signage package for your business! We excel in high-quality sign design, fabrication, permitting, and installation making us your one-stop shop for all your branding and signage needs!
If you are in the process of creating or re-inventing your brand, give us a call at Paramount Signs for a free consultation. We believe that getting you noticed is PARAMOUNT!