It is well known that vehicle wraps and graphics are one of the most cost-effective means of advertising available. The cost per impression is the lowest in the advertising industry. According to a 3M study on the effectiveness of Vehicle Wraps, on average a vehicle can get 6 million impressions per year! The study revealed that vehicle graphics have a cost per impression of $0.48. The closest means of advertising was Outdoor/billboards at $3.56 per impression. Quite a difference.
When you take these factors into account it makes sense why we see so many businesses choose to advertise with their vehicles. This is a great option to get your name out there while maximizing the return on your fleet or single vehicle.
There are many options with vehicle graphics to meet your needs and budget. Anything from lettering and partial wraps to a full wrap creates the most visibility possible. Businesses big and small can benefit from the right style of graphics!
We were recently contacted by a local contractor looking for vehicle graphics, magnets and yard signs. The owner understands the importance of cohesive branding so we set our minds on creating a cohesive look for his material. A while back, he had had businesses cards made and had a hard copy for us to use to inspire our design.
Our design team got to work taking a 2″x 3.5″ design into one that would work for his vehicle. Our team was inspired by the shape of the vehicle we were wrapping and the way it mirrored the bold stripe across the business card.
After going back and forth a few times we were able to settle on a design that the owner was happy with for the vehicle, the magnets, and the yard signs!
We printed the graphic using our HP360 Latex printer on 3M IJ180 vinyl with a gloss laminate creating a product that will last for many years. The graphic was then contour cut to create the appearance of dimension to help draw the eye. We also used knife-less tape to cut the graphic to the shape of the recess in the van. The end result is a partial wrap with bold colors that is sure to get S.R. General Contractors LLC noticed!
If you are considering graphics for your vehicle, give us a call for a free consultation.
We believe that getting you noticed is PARAMOUNT!