Advertising is an important part of any company’s marketing strategy and there are usually several components or avenues within that strategy that create brand awareness. If you have an organization that has a fleet of vehicles, what better way to maximize your investment in those assets than turning them into your 24/7 mobile advertising campaign. Whether you have one company vehicle, a full fleet with multiple vehicle styles, or anything in between, each vehicle can have thousands of impressions every day. Fleet graphics are the perfect way to turn a functional business necessity into a cost-effective promotional tool to increase your brand awareness.
When you compare the effectiveness of other advertising options, there is almost no comparison to vehicle advertising. Just as an example, below are some statistics supported by Cox Media, Outdoor Advertising Association of America, and Arbitron.
Cost per Thousand Impressions:
Television = $23.70
Magazine = $21.46
Newspaper = $19.70
Radio = $7.75
Outdoor Signage = $3.56
VEHICLE WRAP = $0.35
Effectiveness of Vehicle Wraps:
47% of 18 to 34-year-olds surveyed found car wraps especially memorable. (Cox Communications)
95% of Americans are reached by media targeted vehicle drivers and passengers (OAAA)
It’s estimated that ONE wrapped vehicle will net 30K – 80K mobile impressions per day.
We have worked with many businesses that see the advantages of having their vehicles wrapped. Just recently we finished a fleet expansion with Quality Degree Inc. providing full wraps on their vehicles. As a 3M MCS certified provider, we use high-performance 3M vinyl. Quality Degree has a logo and brand that is bright and vibrant which fits the capability of our HP Latex printer perfectly. Just as fleets can come in many sizes and shapes, fleet graphics can be customized to meet these needs. Quality Degree has a wide variety of vehicles to meet the specific needs of segments in their business so we work to adapt the design to create an eye-catching graphic that fits within their brand for any type of vehicle.
As a full-service large format print manufacturer, we can help you through every step of the way to achieve the fleet graphics that are perfect for your company – from design through print and installation. Our customization abilities mean that your options for fleet graphics are almost limitless whether you want all of your vehicles to have the same design or vary the design between vehicle types while keeping similar elements for a cohesive look. Our talented installers have the skill, expertise, and experience to transform any style of the vehicle into a work of art.
Interested in learning more about how vehicle fleet graphics can transform your advertising efforts? Contact us today and our experts will be more than happy to assist you through the entire process!
We believe that getting you noticed is PARAMOUNT, and what better way to do that than bold vehicle graphics!